I read through the content that the client provided, made educated guesses (based on my experience) on what they were trying to get at, researched new terms as needed on the client website, and made recommendations on how to improve the placement of their messages and how they pair with the visuals, as shown. I provided them both with a "cleaned up" version for buy-off from team members and stake holders and then I made them a "keynote" level version for up-sale and to inspire them to go big.